This adaptive reuse project will breathe new life into a neglected historic warehouse at the foot of Austin’s Congress Bridge over Lady Bird Lake. Envisioned as a destination for those faithful to the Yeti brand and an immersive brand and retail experience, the new 8,600 square foot headquarters for the outdoor lifestyle retailer will serve as a catalyst for urban revitalization. Yeti’s affiliation for the outdoors will guide the project to closely examine the relationship between its interior and exterior spaces to create a dynamic, flexible space that adapts to a variety of uses and events. The design will also involve a careful study of how the repurposed building will relate to Austin’s newly implemented Barton Springs Revitalization Plan. The project will celebrate the outdoors as well as the shared history of Austin, the brand and its founders.
Watch a timelapse vide of the Yeti Flagship here.