Privacy Policy

When you use LakeFlato.com, you are trusting us with your information. 
We take protection of your information seriously and are committed to ensuring the security of all customer data.

We do not sell personal information for monetary value. Your privacy is important, so we have created the following Privacy and Security Policy to let you know what information we collect when you visit our web site, why we collect it, and how it is used.

This Privacy and Security Policy also addresses our data security practices, the options you have to access and control any personally identifiable information you provide to us, and other matters.

This Privacy and Security Policy is governed by our Terms and Conditions. We may periodically make changes to this Privacy and Security Policy which will be included on this page. It is your responsibility to review this Privacy and Security Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.

What information do we collect from you? Why?

We may collect information needed to contact you later.


If we collect personal contact information (as described below), you may later access and modify it, and remove it from our system. You may also choose simply not to provide your personal contact information at the point of collection.

We may collect your name, telephone number and address

When you use our web site, we may request your first and last name, home or other physical address, including your street name and address and name of your city or town, your telephone number or other “real world” contact information.

We may collect your mobile number

If we do, we will obtain your explicit consent before sending promotional messages. We will include clear opt-out instructions in our messages. Your phone number and personal information will be protected in accordance with this privacy policy. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may collect your email address

We may request your email address, or other information needed to contact you online. This information may be disclosed to our staff and to third parties involved in the completion of your request or the analysis and support of your use of the Lake|Flato website.

We may collect other kinds of information from you

When you use our web site, we may collect personal information about you described below. You may later access and modify the information, or have it removed. You may also simply choose not to provide your personal contact information at the point of collection; however, if you do not provide such information, we will be unable to complete your purchase.

What are cookies? Why do we use them?

Cookies are very tiny text files that are stored on your computer when you visit certain web pages that record your preferences. Lake|Flato uses cookies to remember you when you return to our website and track the performance of our site. They cannot harm your computer and they do not contain any personal or private information.

How do we protect information we collect?

We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our web site reduce the likelihood of security problems to a level appropriate to the type of data involved. Lake|Flato’s servers use Secure Sockets Layer (SSL), an encryption technology that works with today’s browsers, so that only Lake|Flato can read a customer’s personal information.

How long do we keep user information?

We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.

Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Note: we have greater control over recently collected data than for archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.

Your consent to this policy

By using the Lake Flato web site, you agree to this Privacy and Security Policy. This is our entire and exclusive Privacy and Security Policy and it supersedes any earlier version. Our Terms and Conditions take precedence over any conflicting Policy provision. We may change our Privacy and Security Policy by posting a new version of the policy on this page which it is your responsibility to review frequently.

Legal disclaimer

This Site operates AS-IS and AS-AVAILABLE, without liability of any kind. We are not responsible for events beyond our direct control. This Privacy and Security Policy is governed by Texas law, excluding conflicts of law principles. Any legal actions against us must be commenced in Texas within one year after the claim arose, or be barred.

If you have a privacy question

If you have a privacy question about the Lake|Flato web site, please contact us at marketing [at] lakeflato.com.